Read Playboy Magazine Online Free _BEST_

The new magazine has been a long time coming. In 1995, the creation of a "Playboy" fan club was conceived - along with a "Playboy" magazine online - so that fans could find out about upcoming articles, get pictures and watch videos. "This was the logical next step" says Gale in the current online environment in which it is necessary to disrupt a market when it no longer suits. This is not to say the new magazine is confusing. An average of 10 million people per month visit www.playboy.co.uk. It's simply that a new world of competition will now be opened up for Playboy. Here, unlike in the current, "traditional" magazine market, there is no economic advantage of being first - the fact that this was always the case in the magazine market is what the new digital environment has destroyed. (Be warned, however, if you have never read Playboy - it can be very hard core substance).

As the switchover is complete, back copies of the magazine are still being circulated in stores, but the new issue due to be launched in April has already gone to press and should be on shops' shelves by the end of March. Like the magazine, the website also attracts a 10 million visitor monthly figure (www.playboy.co.uk) and like the magazine, sees the tangible "hard" element of nudity (though not by females) as a very minimum feature. There are only 11 "soft" spreads tonight when, in the current mainstream magazine, there would be 15 (so it's not as explicit as the "Playboy" magazine, but it is pretty explicit in its own right).

"Content" is different on-line - that's why there's a new web version of Playboy.com and a mothership website - Playboy.co.uk as well as other sites such as Playboyplus.com. Playboy.co.uk has gone one further with a "club" - a "campus" concept in which 250 men become a fraternity of 60 that includes strip-clubs, saunas, exclusive parties and online content. "I don't think the market is different one day and the next day it is different" says Gale. d2c66b5586